Google released a series of updates, mostly targeted at low-quality links, including reciprocal links, link farms, and paid links. Jagger rolled out in at least 3 stages, from roughly September to November of 2005, with the greatest impact occurring in October. Although not a traditional algorithm update, Google started allowing the same domain to appear multiple times on a SERP. Previously, domains were limited to 1-2 listings, or 1 listing with indented results. Responding to competition by major social sites, including Facebook and Twitter, Google launched the +1 button . Clicking [+1] allowed users to influence search results within their social circle, across both organic and paid results.

Google rolled out their 21st Panda update, roughly 5-1/2 weeks after Panda #20. This update was reported to be smaller, officially impacting 1.1% of English queries. Right before the Christmas holiday, Google rolled out another Panda update. They officially called it a “refresh”, impacting 1.3% of English queries. Google released an update to control domain crowding/diversity deep in the SERPs (pages 2+).

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This seemed to happen after the new code rolled out, and may have taken as long as two weeks. Post-Penguin activity had one final peak on October 6th (116°), but it is unclear whether this was Penguin or a new update. Multiple Google trackers showed massive flux around December 14-15, including a rare MozCast temperature of 109°F. Webmaster chatter was heavy as well, but Google did not confirm an update. After testing longer search snippets for over two years, Google increased them across a large number of results.

Algorithm tracking tools and webmaster chatter showed heavy activity, but Google did not confirm an update. MozCast showed very high temperatures over a 3-day period, peaking on May 23. Ranking trackers and webmaster chatter registered a week of heavy flux (MozCast peaked at 95°F on July 16) that was later dubbed the “Maverick” update by the search community.

Google Allo was a mobile instant messaging app developed for Android and iOS to exchange messages, images, files, and videos. YouTube – Video service that allows users to freely upload videos and view others videos. Google Toolbar – For Microsoft Windows Internet Explorer and Firefox users. Google Toolbar add-on enables users using these browsers to have access to Google search and other Google features any time the browser is open.

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